Social media has become an increasingly complicated space; PR fiascoes can happen at the speed of a social media post, and brands are being mentioned in real time, sometimes at the rate of thousands of tweets per second. There is an ever-increasing demand for specialists in the field of social media crisis intervention, a mashup of traditional public relations, and the digital world.
I spoke with Ximena Beltran (left), about the topic, as she is somewhat of a pioneer in the field, having worked with several major clients to her name.
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About the writer:Brad Hines is the president of YumDomains.com, and the founder of HungryKids.org. He is a digital marketing and social media strategist. A writer as well, he typically writes about Internet, e-commerce, and marketing. Follow @BradHines