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Home Page > Writing > Ximena Beltran Interview

The Role of A Social Media Risk Consultant, An Interview with Ximena Beltran

by Brad Hines 6-4-14 9:16 pm

ximena beltran

Social media has become an increasingly complicated space; PR fiascoes can happen at the speed of a social media post, and brands are being mentioned in real time, sometimes at the rate of thousands of tweets per second. There is an ever-increasing demand for specialists in the field of social media crisis intervention, a mashup of traditional public relations, and the digital world.

I spoke with Ximena Beltran (left), about the topic, as she is somewhat of a pioneer in the field, having worked with several major clients to her name.

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Brad Hines photo picture imageAbout the writer: Brad Hines is the president of, and the founder of He is a digital marketing and social media strategist. A writer as well, he typically writes about Internet, e-commerce, and marketing.


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