brad hines logoBradfordHines.com
Home | Writing | Humor

<-back to main page

Connect with Brad: email brad hines Brad Hines on Facebook brad hines on twitter brad hines on linked in Brad Hines on Pinterest Brad Hines YouTube

Marketing and branding your business with QR codes 10-31-12

Recently I did a re-design of my business card, and after putting a QR code on the back, I thought this might be something people want to learn about to add to their digital marketing repertoire. A QR code, or Quick Response qr code business cardcode, is those square-block pixilated scan codes that you see in magazines, books, and all sorts of places these days. As you likely know, they can be scanned with any QR reader app on your mobile phone. When scanned they can do anything from bring you to a website, tweet a message on twitter for you, send an e-mail and just about every digital interaction in between. You can pay to get a fancy looking one, or use some of the many free QR code producers like QRStuff.com. Here are some examples of how you can market with QR codes.

 

On a business card

Shown right is my most recent business card, you can see I have used the normally blank back side to put a logo-emblazoned QR code on the back, I used a free company called Quickmark and they offer a free QR code that encodes a MeCard- a propietary digital contact. This means that they can embed my contact information into the QR code as a phone-recognized contact for someone's phone to receive. When I meet someone, they can scan the back of my card with any QR code reader and have my info uploaded into their phone at a mere click if they choose. It's also a cool conversation starter. Since QR codes don't require to be black like you often see them, I turned it orange to match the front of the card. As a matter of fact, you can make the pixels any color you want, so in Photoshop or Illustrator you can color individual pixels to make a picture. Also notice that I was able to put my logo in the middle of the actual code, since QR codes only need about 80% of the information to still scan properly.qr code book

Some other places to put QR codes:

  • On the side of your vehicle, especially food trucks
  • In your book
  • On a rubber stamp so that you can stamp the code on to anything
  • You can even use merchandising companies like Zazzle and Cafepress to put them on stuff like T-shirts, coffee mugs, and effectively profit from selling your own advertising. Look how this guy sells QR code cuff links.
  • Marketing materials like brochures and postcards

 

 

 

Other Articles You May Like:

Bonobos pants link tweet Bonobos pants link Amateur Is the new professional by brad hines

Bonobos Pants, a case study in marketing

How to gain more followers on Twitter
How to track and grow your business with Pinterest Amateur is the new professional
YouTube Marketing How to make a video go viral Online reputation Information Profit Model
Tips for YouTube and online video marketing How to make a video that will go viral How to manage your online reputation The information profit model, an infographic
brad hines art button Klout Button social media mistakes digital marketing era
How to make money with your art and illustrations How to use Klout to measure your social influence 7 Social Media Marketing Mistakes How digital marketing has changed in ten years

 

Please like, share, tweet, pin, miscellaneous-verb-here, this article if you enjoyed it! Thank you:

 

Brad Hines YumDomainsAbout the author: Brad Hines is the president of YumDomains.com, the founder of HungryKids.org, and an Internet analyst and digital media strategist. He is a writer who typically writes about internet and business trends, and sometimes health. He can be followed on Twitter: @BradHines

 

 

     

     

    blog comments powered by Disqus

 

Copyright © 2012, BradfordHines.com | This site was designed by Brad Hines, for similar services, contact Brad